iPhone 4S The iPhone should remain a high margin product for Apple. Even without actually having husked TechInsights UBM provides a first estimate, not very different from that of the iPhone at launch 4.
iPhone 4SL'un factors of financial success of Apple is generated at the margin on its mobile products. The iPhone has enriched the company by its high price in placing high-end and by grants (often higher than those proposed for other terminals) provided by mobile operators to facilitate its sale.
The iPhone 4S, which sets out the broad lines of its predecessor, should be no exception, because they have introduced a low-cost model to reach new markets. Analysts UBM TechInsights benefit therefore to attempt an estimate of the price components (the BOM or Bill of Materials), without having had the opportunity to really dissect the product but on the basis of the announcement of the terminal and on the basis Product data already analyzed earlier.
UBM TechInsights notes the integration of the A5 processor and Apple's new 8 megapixel sensor for the camera while the operation of dual mode GSM and CDMA is not considered a novelty as such a modem is present in the CDMA version distributed by Verizon, the part of the GSM modem provided by Qualcomm was simply not on.
Same for the antenna system, already changed on the iPhone 4 CDMA. "In the same way that we have a modest technological evolution of the 3G iPhone to iPhone 3G, Apple uses the same evolutionary pattern before moving on to the platform 5 iPhone," said David Carey, analyst, emphasizing the role important software in the development of the smartphone.
Always a wide margin
Apple iPhone A5 4SAu view of this, UBM TechInsights estimated the price for all components of the 4S iPhone 32 GB of 203 dollars, taking into account processor Apple A5 amounted to $ 26 and screen 31 to Retina dollars.
This amount is slightly different from that of the iPhone 4 to its launch in 2010, a product sold for $ 299 with two-year subscription, but more than $ 700 (and € 700) naked. Now to see if it is confirmed by a real shelling of the terminal, which is sure to be evaluated right out of the unit on October 14.
In his first keynote, Tim Cook has been quite disappointing. 15 months waiting for a simple hardware upgrade as 4S iPhone, users such as financial markets growl. There remains the argument of the iPhone price is the real "Killer App" of this presentation. Pending our review of the new "flagship" Apple is our opinion on the new iPhone.
The Keynote s? Shown disappointing to say the least (summary of the conf). For his baptism of fire, Tim Cook n? Has not reassured the markets, Apple's stock has lost 4% during the Keynote, but n? Has also failed to bring together users with its iPhone 4S.
If? Could easily imagine that? IOS 5 would monopolize the ad, we expected more from d? Apple, especially after 15 or even 16 months? Waiting. On a segment where the ultra-competitive? Armada Android is very reactive, we can no longer be satisfied with? A single ad with the way 2009? IPhone 3G and updated iPhone 3G.
Finally, the real value of this conference c? Is price.
- 4S The iPhone remains the same price as the previous generation.
- IPhone 3G, iPhone 4 which are the tickets and $ 1 respectively, against $ 99 (with 2-year subscription to USD).
Missing the real "flagship" iPhone 5 with a new format, the iPhone remains consistent range to cover much of the market with an aggressive pricing policy on the part of? Apple. And if the strategy was to "popularize" l? IPhone for everyone?
Any bet on iOS 5?
Sure, IOS maintains his lead in terms of? Interface, l? Control tool Siri voice seems really stunning, there are good ideas like this AirPlay Mirroring to display, wireless, TV on your iPhone, it also appreciates l? advanced implementation of Twitter and the solution of sync icloud convinced us.
The iPhone is heavily used for the photo, the sensor 8 megapixels and Full HD video is a real plus all, as the A5 dual-core, but on these points that Apple does align with the competition in hardware. Now with 3 iPhone adopting the same diagonal, 3.5 inches, it lacks the terminal capable of fighting against a Galaxy S2 and meet the growing trend of 4 inches or more.
Apple seems to rest on its laurels, however, the area of mobility is very quickly and places are changing. The recent disappointments, Nokia, RIM or the reverse of the burst shown by Motorola?
A range to cover the iPhone market
Keynote if we left a bitter taste, we can only accept the logic of market coverage and above all sensible pricing policy. Across the Atlantic, with a 2-year subscription, $ 1 for a plan to iPhone 3G, an iPhone 4 to $ 99 and $ 199 (16GB), $ 299 (32GB), $ 399 (64GB) for iPhone 4S boosted to double heart A5 and 8 megapixel sensor which films now Full HD 1080p. Optimizing iPhone battery 4S is also a nice touch with 6 hours of web browsing on 3G and 40 hours of video.
4S iPhone becomes compatible GSM / CDMA, a true "World Phone" used almost anywhere. Again, this is for level coverage market. The iPhone 4S will be available Oct. 14 with probably a parity $ 1 for 1 Euro.
iPhone VS iPhone 4S 4
Let us not sorrow as the? 4S iPhone is the new "flagship" of? Apple should be treated with all our ways. Our colleagues at CNET US We therefore propose a grip? S iPhone 4S and deliver us their impressions.
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